The story
KEEP didn't begin as a product. It began as a problem.
In 2016, Jean Grégoire was a postdoc at MIT in Boston; his fiancée was in Paris. Six hours and an ocean between them — calls scheduled around time zones, texts dissolving into feeds. So he built a small wooden box with a pixel heart that spun when she wrote to him, and gave her one too. The first Lovebox shipped between Boston and Paris and quietly became a company.
Ten years on, 300,000+ wooden Loveboxes have shipped to homes in 40+ countries, generating $30M+ in revenue and shelf space at MoMA Design Store, UncommonGoods and Nature & Découvertes. The crowd funded it in 2017 (Kickstarter), came back through a revenue-share loan in 2024 (Wefunder), and is being asked again in 2026 — for KEEP.
KEEP is the wish-list owners wrote over a decade, built: the same heart, made to travel. No WiFi on the receiver's side, no battery, portable. It funded in under 2 hours on Kickstarter.















